Digital Marketing

100% Online Master of Science in Digital Marketing Program

Program Frequently Asked Questions

Overview

With the growing, ever-changing, fast-paced online atmosphere, marketing has significantly changed and will continue to do so. Therefore, the degree encompasses a cutting edge, innovative curriculum and learning environment with the goal to produce dynamic, knowledgeable graduates who are prepared for the future of digital marketing. The Master of Science in Digital Marketing (MSDM) degree from East Tennessee State University focuses on the field of marketing in the digital environment with the emphasis of being current and relevant. Courses cover topics such as (but are not limited to) social media, search marketing, web analytics, online metrics, digital marketing strategy, online consumer behavior, B2B/B2C digital marketing and digital marketing research.

Program

Is the Online Master of Science in Digital Marketing right for you?

The Digital Marketing, M.S. degree program is offered through the East Tennessee State University's College of Business and Technology, which has the distinction of being one of fewer than five percent of business colleges worldwide to have received accreditation from the prestigious Association of Advancement for Collegiate Schools of Business International (AACSB).

Information about the curriculum and graduation requirements can be found in the ETSU Graduate Catalog.

Cost

Credits to complete this program: 36 credit hours

TN Residents eRate (Out of State, 100% online) Out of State
$610 per credit hour $765 per credit hour $1451 per credit hour

*Note, tuition discounts are available for border county students.
*This amount may not include program-specific fees

Read more about cost, paying for courses, scholarship options and financial aid.

Steps to Apply

  • Step 1 - Create your ETSU Application Account

    Step 1   Create your ETSU Application Account by choosing the "Sign Up" option

    Create your ETSU Application Account

  • Step 2 - Sign into the ETSU Application Portal

    Step 2  Sign into the ETSU Application Portal and select "Start a New Application"

    Sign in

  • Step 3 - Complete the Remaining Fields

    Step 3   Choose "Graduate," select your student type (domestic or international), select "Master's," term, then choose  Digital Marketing and complete the remainder of the form.

    select domestic/international

    select certificate

 Ranked among the Top 10 Masters in Digital Marketing Online by Online Masters Colleges for 2020.   Digital Marketing - Best Seal 2020

Program Frequently Asked Questions

  • Why should a student pursue this program at ETSU? What makes it unique?

    The following is an excerpt from a recent press release about the program:

     

    “The Digital Marketing Master’s is centered around innovative and practical coursework,” said Dr. Kelly Price, associate professor of marketing and program coordinator. “We realize the demands of our students personally and professionally, so we feel this degree is a good fit for those seeking to further their education. The online environment is not only convenient, but also an opportunity to embrace all the digital space has to offer while still maintaining personal engagement with faculty and fellow students.”

     

    The full release is available on the ETSU News webpage.


  • What accreditations apply to this program?
    The program is accredited by the Association to Advance Collegiate School of Business International (AACSB).
  • What are the job prospects with this degree?

    Digital Marketing is a sought-after field with graduates who are knowledgeable and up-to-date with a variety of marketable skills. This degree not only supplies these skills but is flexible and is useful in almost any industry the student wishes to pursue!

  • Does a student's undergraduate degree have to be related to this field? What are the prerequisites? 
    While an undergraduate degree is required, it can be in an unrelated field. There are no pre-requisites.
  • Does this program require the GRE (and/or GMAT)?
    No, neither the GRE nor the GMAT are required for admittance. 
  • Are the courses for this program asynchronous or synchronous? 

    All courses are asynchronous, and there are on-campus requirements!

  • Does this program require a dissertation, field work, internship, and/or thesis? 
    No, the program is a practitioner-based curriculum. 
  • Is this program designed to meet the needs of adults who work full-time and/or have family obligations?

    Yes, the program is for those with familiar or professional obligations, and the 100% online format is flexible for this reason.

  • How many spaces are available for each cohort?

    The program does not have a specific number at this time.

  • Does the college/department offer scholarships?

    Students are encouraged to visit the Paying for Graduate School website for information regarding ETSU graduate scholarships and other financial resources.

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