Collateral

ETSU Brand

Business Cards

ETSU business cards may be requested through BMC Creative at etsu.edu/bmccreative. 

Signs

Glass Frosting Treatment  


Please note that when needing a privacy frosting, the application of the logo is presented in the reverse from when the logo is added to clear non-frosted glass. To order, submit a Renovation/Space Use Request form here. 

Outdoor Signage  


Signage is an important part of the overall campus aesthetic and should be used to establish the connection between the campus and the university identity system. Rotis Serif is the approved font for the building name on a Building ID sign, and Arial is the approved font for the directional text. Exterior building signage should be ordered through Facilities by completing a renovation/space use request form here. 

Types of Outdoor Signage

  • Campus Entrance ID 
  • Small, Medium, and Large Vehicular Directional Sign 
  • Primary Building ID Sign 
  • Wall-mount Building ID Sign 
  • Secondary Building Signs (with department and services) 
  • Tertiary Building Signs (freestanding or wall-mounted)  
  • Specialty Pedestrian Directional Sign 
  • Typical Campus Directory Signs 
  • Student & Faculty Parking Signs 
  • Trailhead Pedestrian Map Sign 
  • Field Complex Signs 

Indoor Signage

ETSU hanging signs and name plates should be printed on blue signs, with white office names and numbers for printing with PMS 123 logo. Signs are 4" x 24" and may have one, two, or three lines of text. For ordering information, go to etsu.edu/umc/identity and select Promo & Branded Items, then Interior Signage. Please note this webpage will be migrating soon and we will update it accordingly. 


ETSU wall signs include an area for braille text and should be printed on blue signs, with white office names and numbers for printing with PMS 123 logo. Wall signs are available in either 6" x 6" or 8" x 8" with an option of one, two, or no clear plastic inserts. For ordering information, go to etsu.edu/umc/identity and select Promo & Branded Items, then Interior Signage. Indoor building signage should be ordered through Facilities by completing a renovation/space request form here.

Types of Indoor Signage 

  • Building Hanging Signage 
  • Standard Interior Signage 
    • Restroom Sign 
    • Building Room Sign 
    • Name Plate 
    • Wall Directory Sign 

For more information on signage please visit the ETSU Brand Guidelines Identity document. 

Gear

Brand merchandise refers to products bearing the logo, name, or other distinctive symbols of East Tennessee State University. It serves as a tangible representation of the university's brand identity and allows individuals to showcase their affiliation and Buccaneer pride. Brand merchandise plays a crucial role in building a sense of belonging and fostering alumni engagement. 

  • All merchandise bearing ETSU university logos must be purchased through an officially licensed vendor.
  • The list of approved vendors is available to view here or under the Trademark and Licensing section on the left navigation tab.

Promotional Items and Apparel 

On any item, one-color logos can be printed in:

  • PMS 282 blue
  • PMS 123 gold
  • White
  • Black
  • White is the preferred background field for printing in PMS 282 and 123

For promotional items and apparel, the preference is always to use the two school colors of blue and gold. Promotional items shall always display the university logo or college logo. 

For any questions or concerns please refer to section 7.1 of the 2023 Brand Guidelinesor email identity@etsu.edu.