A Vision for Sustainability and Growth in Bath, New York
In Fall 2012, the Architecture and Design Department's senior Urban Design Studio at Alfred State University worked with Bath, New York, for a semester-long master planning project. Working individually and in small groups, students researched and documented the subject area and completed a site analysis report. At the same time, students under the direction of faculty in the Business Department spoke with community groups to help them articulate what the real identity of the community is. Concepts of "place branding" and "integrated marketing communications" were employed to clarify the community's identity in order to promote it as a place to move to, start a business in, or to visit as a tourist/consumer.
Students attended public meetings intended to identify sites within the community that are underutilized, have future development potential, or are being promoted for future development by local officials. A community design charrette was also used to generate conceptual ideas for future development. Each studio then completed a conceptual vision plan for three, five and ten years in the future. The three master plans included action items for implementation and were presented publicly by the students to community residents.
Craig R. Clark, PE
Dean of Applied Technology
Alfred State College
Alfred New York 1482
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