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Department of Sport, Exercise, Recreation, and Kinesiology

College of Education

Sport Management Concentration

Thank you for the interest in the ETSU Sport Management (M.S.) program!

Ready to Apply? Click Here!

Be sure to check out all of the following information which is included in this site:

  • General overview
  • Admission requirements
  • Contact information for the graduate sport management faculty advisors
  • Degree requirements
  • Downloadable internship guide
  • Downloadable "Why Sport Management" & Potential Career Opportunities

Are you seeking an advanced degree?  Do you have a passion for the business of sport?

The ETSU graduate Sport Management degree provides students with the opportunity to critically examine a wide variety of sport industry-related themes and issues.  Our program emphasizes both academic preparation along with required real-world practical field experiences.

The curriculum examines three main segments of the sport industry (performance, production, promotion), and it encompasses all levels of sport: youth, high school, collegiate, professional, amateur, competitive, non-competitive, recreational, private, and nonprofit/profit organizations. 

Although the number of potential careers within athletics is virtually limitless, here are just a few examples:

  • Sport Performance Segment: collegiate athletics director, racetrack marketing director, private fitness facility manager, campus recreation director, professional promotions coordinator, collegiate ticket sales manager, etc...
  • Sport Production Segment: sales representative for a sports equipment company, manager for a sporting goods retail store, events coordinator at a professional facility, etc...
  • Sport Promotion Segment: sport media producer, financial analyst for a sport sponsorship management company, legal consultant for a sport business licensing company, etc... 
Admission Requirements

Regular Admission:

Each of the following items are required for admission into the graduate-level Sport Management Program.  The review committee considers everything equally, so being particular strong in one area could definitely help you gain admission despite a weakness in one or more of the other categories.

  • Undergraduate degree in physical education, exercise science, sport management or closely related field (Transcripts required for all universities attended, incl. dual-credit programs)
  • GRE or GMAT scores
  • 2.7 cumulative undergraduate grade point average on a 4.0 scale
  • Resume and contact information (i.e., name, address, telephone, e-mail address) for at least three academic references
  • Essay explaining goals and reasons for desiring to study with the Department of SERK and ETSU

Conditional Admission:

Students who are unable to meet regular admission requirements, may apply for conditional admission.

Graduate Degree Requirements

Core (9 hours)

  • SALM 5230   Legal Issues in Physical Education and Sport (3)
  • PEXS 5430   Administration of Physical Education and Athletics (3)
  • SALM 5670 Sport Management Research (3)

Concentration (21 hours)

  • SALM 5220    Issues in Sport Management (3)
  • SALM 5225    Planning and Operating Facilities in PE, Fitness and Sports (3)
  • SALM 5232    Sport Communication and Media Relations (3)
  • SALM 5245    The Financing of Sport (3)
  • SALM 5243    Sport Marketing (3)
  • PEXS 5960    Thesis (6)  OR
  • SALM 5250    Internship in Sport Management (6)

Concentration Electives (3-6 hours)

  • As approved by the Advisor
  • Thesis students - 3 credit hours
  • Non-Thesis students (internship) - 6 credit hours

 Total: 33 (Thesis) or 36 (Non-Thesis) Hours

Financial Assistance

Various forms of financial assistance are available through the Office of Financial Aid. In addition, Graduate Assistantships and Tuition Scholarships are available in the Department of Sport, Exercise, Recreation, and Kinesiology (SERK) that include teaching in the Active Lifestyles and Wellness Program, research assistants with SERK Faculty, and various other duties. Other opportunities may be available in campus recreation, intercollegiate athletics, student activities, and other campus areas. For an application for a Graduate Assistantship or Tuition Scholarship with SERK (click here).

Program Information

For more information please contact the Sport Management Graduate Program Coordinator:

Dr. Natalie L. Smith
Department of Sport, Exercise, Recreation, and Kinesiology
Box 70671 
East Tennessee State University 
Johnson City, TN, 37614-1701 

Telephone: (423) 439-5257
Fax: (423) 439-4382
Twitter: @NatalieLSmith

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