Sport Management

 Sport Management Concentration

Sport and Recreation Management

The ETSU undergraduate Sport Management Concentration introduces students to the sport industry and provides them with the opportunity to study a wide variety of fulfilling sport-related careers. Our program emphasizes a unique mix of academic preparation along with required real-world practical field experiences.

The curriculum examines three main segments of the sport industry (performance, production, promotion), and it encompasses all levels of sport: youth, high school, collegiate, professional, amateur, competitive, non-competitive, recreational, private, and nonprofit/profit organizations.

DEGREE REQUIREMENTS (120 hours total)

(A)  General Education Core (40-43 Credit Hours)

(B)  Major Core Requirements (36 hours)

  • SALM 1510   Introduction to Sport and Recreation Management (3 credits)
  • SALM 3220   Facility Planning & Event Management (3 credits)
  • SALM 3225   Marketing Strategies & PR in SALM (3 credits)
  • SALM 4210   Legal Issues & Risk Management in Sport & Leisure Activities (3 credits)
  • SALM 4215   Social Psychology of Sport & Leisure (3 credits)
  • SALM 4225   Management of Sport & Leisure Activities (3 credits)
  • SALM 4240   Research Design & Evaluation in SALM (3 credits)
  • SALM 4250   Internship in Sport & Leisure Management (12 credits)

(C)  Sport Management Concentration Requirements (18 hours)

  • SALM 2200   Foundations of Sport Management (3 credits)
  • SALM 3205   Organization & People Management in Sport (3 credits)
  • SALM 3230   Sport in the Social Context (3 credits)
  • SALM 3235   Sport and Recreation Sales (3 credits)
  • SALM 3240   Sport Governance (3 credits)
  • SALM 4230   Fund-Raising in Sports (3 credits)

(D)  SALM Guided Electives (minimum 9 hours from the following)

  • SALM 2100  Foundations of Parks, Recreation and Tourism Management (3 credits)
  • SALM 2400  Sporting Events and Community Engagement (3 credits)
  • SALM 3105  Recreation Programming (3 credits)
  • SALM 3117  Recreation for Special Populations (3 credits)
  • SALM 3140  Leadership and Group Processes in Recreation Programming (3 credits)
  • SALM 3215  History of Sport (3 credits)
  • SALM 4102 Corporate Social Responsibility in Sport (3 credits)
  • SALM 4105 Commercial Recreation and Tourism (3 credits)
  • SALM 4107 Challenge Course Facilitation (3 credits) 
  • SALM 4205 Issues & Trends in Sport Management (3 credits)
  • SALM 4235 International Sport (3 credits)
  • SALM 4307 Campus Recreation Management and Recreational Sport Programming (3 credits)
  • Or any other SARM class not required in the program of study, as approved by advisor

(E)  Advisor Approved Electives (13 hours)

  • HDAL 2350 Solving the Puzzle of Life (3 credits)
  • JOUR 4300 Sports Reporting (3 credits)
  • LEAD 2110 Introduction to Leadership Effectiveness (3 credits)
  • MCOM 2100 Media Writing (3 credits)
  • MCOM 2400 Multimedia Production (3 credits)
  • MCOM 3070 Media and Society (3 credits)
  • MGMT 3000 Organizational Behavior and Management (3 credits)
  • MGMT 3310 Legal Environment of Business (3 credits)
  • MGMT 3320 Management and Social Responsibility (3 credits)
  • MGMT 3510 Human Resources Management (3 credits)
  • MGMT 4030 Current Management Issues (3 credits)
  • MGMT 4460 Foundations of Leadership: Self, Others, and Context (3 credits)
  • MGMT 4600 Employment Law for Managers (3 credits)
  • MKTG 3200 Principles of Marketing (3 credits)
  • MKTG 3202 Consumer Behavior (3 credits)
  • MKTG 3250 Marketing Communications (3 credits)
  • MKTG 3300 Business Communications (3 credits)
  • MKTG 3900 Web and Social Media Analytics (3 credits)
  • PSCI 2610 Introduction to Public Administration (3 credits)
  • PUBR 2770 Writing for Public Relations (3 credits)
  • PUBR 3100 Principles of Brand Communication (3 credits)
  • RTVF 4300 Sports Production (3 credits)
  • Or other approved courses as determined by the academic advisor

Documents

  • Sport Management Degree 120 Hour Check Sheet
  • Sport Management Undergraduate Internship Manual
  • Career & Prospective Salaries in Sport Management
  • View Full Academic Catalog

PROGRAM INFORMATION

For more information please contact:

Dr. Amy Greene
Undergraduate Program Coordinator

Department of Sport and Recreation Management
Box 70671 
East Tennessee State University 
Johnson City, TN  37614-1701 
Telephone: (423) 439-5257 
Fax: (423) 439-5383 
E-mail: greenea@etsu.edu