JOHNSON CITY – East Tennessee State University was named a Top 10 Finalist in the
2023 American Marketing Association (AMA) Collegiate Case Competition, sponsored by
The Wall Street Journal. ETSU’s AMA organization, led by instructor Michelle Sullivan,
earned this recognition in its second year as an active chapter.
Competing against schools from across the nation, the ETSU students’ performance in
the preliminary phase of the competition earned them a finalist spot in the top 10.
They will present their analysis at the upcoming AMA International Collegiate Conference
in New Orleans in late March and early April.
The AMA Collegiate Case Competition is an academic year-long event that brings together
top marketing students to work on a business challenge submitted by a sponsoring organization.
The 2022-23 case sponsor, The Wall Street Journal, provided a detailed marketing problem
and is looking to gain the perspective of AMA students as they develop a marketing
strategy in this nationally recognized competition.
Members of the ETSU team are Nolan O’Keefe, Joseph Hancock, Jenna Wiegert, Alyssa
Morel, Alexandria Pierce, Jessica Schmittling, Andrew Bell and Gavin Morelle.
The collegiate case competition is open to undergraduate student teams at schools
that have an AMA-affiliated active collegiate chapter. The competition is designed
to provide members the opportunity to work together on a real-world marketing challenge,
while also providing the case competition sponsor direct input from the best marketing
students to find solutions to their marketing problems.
“I could not be prouder of our students. This is our second year of reinstatement
at ETSU as a chapter, and to make the Top 10 finalists reflects their amazing dedication
and hard work as a team,” said Sullivan, lecturer of management and marketing and faculty adviser for the ETSU AMA team. “From data collection to social media
analysis, everyone came together and completed this case study in the compact time
frame given to provide valuable solutions for the client.”