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Economic Impact
Our Mission
The ETSU Martin Center for the Arts (MCA) is one of the region's leading centers for diverse cultural, educational, and entertainment experiences. The MCA mission is to inspire and enrich the community’s quality of life by promoting accessibility to the arts, cultivating community engagement, and enhancing regional economic prosperity.
Each year, performances at the Martin Center draw audiences who travel from outside the immediate area, contributing to local activity across hotels, restaurants, retail, and other small businesses. These visits help generate meaningful economic benefits while strengthening Johnson City’s reputation as a regional destination for live performance and cultural experiences.