100% Online Master of Science Degree Program
With the growing, ever-changing, fast-paced online atmosphere, marketing has significantly changed and will continue to do so. Therefore, the degree encompasses a cutting edge, innovative curriculum and learning environment with the goal to produce dynamic, knowledgeable graduates who are prepared for the future of digital marketing.
The Master of Science in Digital Marketing (MSDM) degree focuses on the field of marketing in the digital environment with the emphasis of being current and relevant. Courses cover topics such as (but are not limited to) social media, search marketing, web analytics, online metrics, digital marketing strategy, online consumer behavior, B2B/B2C digital marketing and digital marketing research.
The Master of Science in Digital Marketing was designed with working professionals in mind, offering the flexibility and convenience of online coursework led by the same faculty teaching on our campus. The Digital Marketing, M.S. degree program is offered through the East Tennessee State University's College of Business and Technology, which has the distinction of being one of fewer than five percent of business colleges worldwide to have received accreditation from the prestigious Association of Advancement for Collegiate Schools of Business International (AACSB).
Program of Study
Is the Online Master of Science in Digital Marketing right for you?
The Digital Marketing, M.S. degree program is offered through the East Tennessee State University's College of Business and Technology, which has the distinction of being one of fewer than five percent of business colleges worldwide to have received accreditation from the prestigious Association of Advancement for Collegiate Schools of Business International (AACSB).
Information about the curriculum and graduation requirements can be found in the ETSU Graduate Catalog Entry for the Digital Marketing, M.S. Degree.
Program Admission Requirements
In addition to requirements of the School of Graduate Studies as found in the Graduate Catalog, the Master of Science in Digital Marketing will require:
GMAT (Applicants with at least 2 years of relevant professional experience, or can request a waiver for this requirement.)
Three letters of recommendation
A minimum undergraduate GPA of 3.0 on a 4.0 scale.
A current resume
A bachelor’s degree in marketing or communication is preferred. Applicants with other degrees will be considered; additional coursework may be required.
The graduate program coordinator and admissions committee (composed of marketing program graduate faculty) will review all applications and accept the most qualified. Students who are admitted and/or enrolled in other graduate programs at ETSU will have the option to enroll in the MSDM courses, with approval of the MSDM graduate program coordinator.
Tuition, Fee, and Financial Assistance
ETSU eRate (for out-of-state students taking ALL course work online in any semester)
Border County Information: Students in North Carolina and Virginia living in counties bordering Tennessee may
receive in-state tuition. For more detailed tuition information based on your specific situation, please contact
the ETSU Office of Admissions.
Student accounts, payment calendars, and payment plan information
Let Us Introduce You to The Program Advisor!