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ETSU Online

East Tennessee State University

Digital Marketing, M.S.

Digital Marketing

100% Online Master of Science Degree Program

Online Master of Science in Digital Marketing


With the growing, ever-changing, fast-paced online atmosphere, marketing has significantly changed and will continue to do so. Therefore, the degree encompasses a cutting edge, innovative curriculum and learning environment with the goal to produce dynamic, knowledgeable graduates who are prepared for the future of digital marketing. 

The Master of Science in Digital Marketing (MSDM) degree focuses on the field of marketing in the digital environment with the emphasis of being current and relevant. Courses cover topics such as (but are not limited to) social media, search marketing, web analytics, online metrics, digital marketing strategy, online consumer behavior, B2B/B2C digital marketing and digital marketing research.



Is the Online Master of Science in Digital Marketing right for you?

The Digital Marketing, M.S. degree program is offered through the East Tennessee State University's College of Business and Technology, which has the distinction of being one of fewer than five percent of business colleges worldwide to have received accreditation from the prestigious Association of Advancement for Collegiate Schools of Business International (AACSB).

Information about the curriculum and graduation requirements can be found in the ETSU Graduate Catalog.


Program Admission Requirements

In addition to requirements of the School of Graduate Studies, the Master of Science in Digital Marketing will require:

GMAT (Applicants with at least 2 years of relevant professional experience, or can request a waiver for this requirement.)

Three letters of recommendation

A minimum undergraduate GPA of 3.0 on a 4.0 scale.

A current resume

A bachelor’s degree in marketing or communication is preferred. Applicants with other degrees will be considered; additional coursework may be required.

The graduate program coordinator and admissions committee (composed of marketing program graduate faculty) will review all applications and accept the most qualified. Students who are admitted and/or enrolled in other graduate programs at ETSU will have the option to enroll in the MSDM courses, with approval of the MSDM graduate program coordinator. 


Tuition, Fee, and Financial Assistance


ETSU Tuition and Fees

ETSU eRate (for out-of-state students taking ALL course work online in any semester)

Border County Information: Students residing in select bordering counties in North Carolina and Virginia may attend ETSU at the in-state tuition rate. Please contact the Admissions Office at or 423-439-4213 with questions.

Student accounts, payment calendars, and payment plan information

ETSU Bursar Office

(423) 439-4212

Financial Aid

Financial Aid Step by Step Guide

Types of Aid

(423) 439-4300


Scholarship Information

(423) 439-7094



Let Us Introduce You to The Program Advisor!

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