Mostly Online Bachelor of Business Administration
The marketing program at East Tennessee State University offers study leading to the Bachelor of Business Administration degree with a major in Marketing. Marketing majors must select one of two concentrations. Programs are designed to equip students with conceptual foundations and practical skills necessary for entry-level positions in both private and public-sector organizations.
The Marketing Program at ETSU focuses on creating and managing customers. It deals with the strategies and business processes involved in researching markets, deciding which markets to pursue, identifying what unique value to provide, and assembling the products, services, people, and partner firms needed to build, communicate and deliver that value. The mostly online marketing program is offered with the concentrations listed below:
Credits to complete this program: 120 credit hours
|TN Residents||eRate (Out of State, 100% online)||Out of State|
|$422 per credit hour||$483 per credit hour||$1183 per credit hour|
|*Note, tuition discounts are available for border county students
*This amount may not include program-specific fees
Read more about cost, paying for courses, scholarship options and financial aid.
Step 1 Create your ETSU Application Account by choosing the "Sign Up" option
Step 2 Sign into the ETSU Application Portal and select "Start a New Application"
Step 3 Choose "Undergraduate," select your student type, select your start term, then choose Marketing and complete the remainder of the form.