Keywords and Descriptions

 

How do I use the Description?

The page description you received from the form that you had filled out should be placed in the "Description" box found in the page properties of your default page.

page description

What are Keywords?

  • Keywords are the defined topics and ideas related to each page on your site.
  • Keywords are the terms that visitors use to search on a specific subject.
  • Good keywords = Improved Search Engine Optimization (SEO) [your page shows up higher in search results]
  • How Do I Figure Out my Keywords

    How Do I Figure Out my Keywords

    Look at current content on each page: text, images, and videos. Compile the intent and subject of this content into a few single words and/or short phrases.

    Research keywords to make sure you have content on your website that covers the most used search terms. WTS will conducts keyword research for you. Request a list of Keywords now.

    Example: When Researching Keywords for Computer Science, the words "hour of code" and "code.org" were two of the top keywords discovered. Hour of Code is a program developed by code.org to help young students explorer the world of computer science and coding. Developing or modifying a webpage and mentioning support for Hour of Code with a link from the website boosts ranking and visibility in search engines.

    Please Note that Keywords change over time due to technological, cultural, and social changes so auditing your keywords and rewriting your content to reflect the change is crucial to remain optimized in search engines.

    Bonus! Doing this work will optimize your webpage to achieve better ranking within search engines and, overtime, rank your page higher in the listing and create more traffic to your webpage.

    You can request a list of Keywords from Web Technology Services.

     

  • Where Should I Put Keywords on my Webpage?

    Where Should I Put Keywords on my Webpage?

    1. Include keywords in your Page Heading/Headline.
      1. For older template, add a headline on appropriate pages by using Header 3 from the Style Menu.

        example 1

      2. For new template, add a heading on appropriate pages in the page properties of that page

        main heading new template

    2. Include additional/different keywords in your sub-heading.
      1. For older template, add a headline on appropriate pages by using Use Header 4 from the Style Menu.

        Example 2

      2. For new template, add a heading on appropriate pages in the page properties of that page

        sub-heading for new template
    3. Include keywords within the first 50-100 words of the opening paragraph.

      keywords in first paragraph

    4. Include keywords in all the names of your images.
      Tag Images

    5. Use keywords in Meta Tag. Insert as part of page properties
    6. Use keywords in Meta Descriptions. (155 characters max).
      We will return a suggested meta description for you to use on the default page. Insert as part of page properties.

      IMPORTANT: do NOT use the same description on every web page on your site. Google will penalize you for this and your page rankings will suffer.

      page properties

    7. Use main keywords in your url when creating a new page.
      We will work with you to create an updated URL if necessary

    8. Scatter keywords throughout your content to tell the story, but don’t over use.

      No more than 5-6% of your content should be keywords. So for every 100 words, you can use up to 5 keywords

  • Webpage Keywords: Before and After

    Webpage Keywords: Before and After

    Content Before Keywords

    Example of a webpage before Keywords were placed in content.

    Content After Keywords

    keywords opening paragraph

Keyword Request Form

 

Share