Supply Chain Management
The Bachelor of Business Administration (BBA) in Supply Chain Management program reinforces analytical skills, leadership knowledge, and strategic thinking. This skill set enables students to analyze complex business problems with modern technology to effectively manage supply chains in a wide range of companies and industries.
This program provides students with the fundamentals and expertise needed to build and advance their supply chain careers. The program also affords students in-depth and specialized knowledge of emerging cutting-edge topics in supply chain management (e.g., analytics, optimization, entrepreneurship, etc.). Consequently, students graduating from the BBA in Supply Chain Management program have a major competitive advantage in today’s job market.
Students in this program will be able to work in multiple areas that include logistics coordination, production planning, customer and supplier relationship management, business analytics, and procurement and marketing. This will prepare students for careers such as:
- Logistic Manager
- Materials Manager
- Supply Chain Manager
- Transportation and Distribution Manager
- Demand Planner
- Inventory Manager
- Supply Chain Consultant
- Operations Manager
- Purchasing Manager
- Supply Chain Analyst
Graduates can work in traditional Supply Chain Management jobs, as well as other disciplines such as consulting in manufacturing and logistics companies, purchasing, business analytics, performance evaluation, and strategic management.
This program prepares students for their post-graduation life by equipping them with the most relevant and applicable information and skills. ETSU also has faculty with practical industry experience that can aid students in networking and job searching.
BBA in SUPPLY CHAIN MANAGEMENT: Three Concentrations
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Supply Chain Leadership
This concentration focuses on supply chain integration, strategy, and change management. A hallmark of successful supply chain management is the ability to work across multiple firms to bring superior value to customers. In the supply chain leadership concentration, students learn how to successfully lead strategic collaborative efforts to integrate supply (e.g., procurement, logistics, etc.) and demand activities (e.g., product development, customer support, etc.) across entire value chains. In doing so, students graduating from this concentration will be prepared to help companies solve today’s most perplexing and complex supply chain problems.
In addition to the supply chain core, this concentration also focuses on the following areas:
- Organizational theory and development
- Human resources management
- Organizational leadership
- Project management
Clickhere to learn more about the Supply Chain Leadership concentration.
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Supply Chain Marketing
This concentration focuses on demand management, product design, and launch. Demand management is the creation of a coordinated flow of demand. It consists of implementing systems to coordinate the effective promotion, production, and distribution of products and services across entire supply chains. In the supply chain marketing concentration, students learn how to successfully allocate and organize supply chain resources to achieve marketing objectives. Furthermore, students gain an understanding of how to drive customer satisfaction through effective outreach and engagement with market channel partners.
In addition to the supply chain core, this concentration also focuses on the following areas:
- Consumer behavior
- Sales force management
- Marketing management
- Marketing research and analytics
Clickhereto learn more about the Supply Chain Marketing concentration.
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Supply Chain Operations and Analytics
This concentration focuses on technology enablement and performance management through the application of cutting-edge supply chain analytical techniques. Supply chain analytics is reshaping modern supply chains by enabling data-driven decisions at the strategic, operational, and tactical levels. It involves the application of interconnected intelligent systems to improve efficiency, effectiveness, and customer service levels across the entire value chain. In the supply chain operations and analytics concentration, students learn how to bring transformative change to organizations by leveraging the latest supply chain analytical methods and software.
In addition to the supply chain core, this concentration also focuses on the following areas:
- Data analytics and visualization
- Enterprise resource planning (ERP) systems (e.g., SAP)
- Database management
- Quality assurance
Clickhereto learn more about the Supply Chain Operations and Analytics concentration.
Many Career Paths. Careers include procurement, logistics, operations, analytics, sourcing, planning, transportation, inventory management, and supply chain leadership (ASCM, 2026).
High Salary. Logisticians earn a median salary of $82,320, exceeding the median for most other business disciplines, while broader supply chain professionals report a median U.S. base salary of about $98,500. 77% of U.S. supply chain professionals received a salary increase in the previous year (Bureau of Labor Statistics, 2026).
Exceptional Career Demand. Supply chain jobs are projected to grow 18% from 2025–2035, compared with 7% for financial analysts, 7% for market research analysts, 6% for HR specialists, and 5% for accountants and auditors. Supply chain employment is projected to grow about six times faster than the average U.S. occupation (US Bureau of Labor Statistics, 2026).
Flexibility and Benefits. About 81% of supply chain professionals report flexible work arrangements. Supply chain combines high demand, strong salaries, career flexibility, technology exposure, and opportunities across nearly every industry (ASCM, 2026).
Practicality. A supply chain degree can lead to careers across manufacturing, healthcare, retail, technology, transportation, aerospace, energy, food and beverage, and e-commerce, giving graduates the flexibility to apply their skills in nearly any industry (ASCM, 2026).
Supply Chain Experience
The East Tennessee State University (ETSU) Supply Chain Experience is designed to introduce high school students to the critical and ever-evolving Supply Chain Management (SCM) field. In today’s globalized economy, SCM is critical in ensuring products reach consumers efficiently, effectively, and sustainably. High school students interested in business, logistics, technology, or operations management can gain:
- Practical Application of Knowledge: Students can apply what they’ve learned in the classroom to realistic situations, reinforcing their understanding of supply chain concepts.
- Critical Decision-Making Skills: The simulation challenges students to make decisions quickly and accurately, simulating real-world supply chain management pressures.
- Teamwork and Collaboration: Participants must work together to achieve their goals, fostering important skills like communication, leadership, and teamwork.
- Immediate Feedback: Students can see the consequences of their decisions in real time, allowing them to learn from their mistakes and successes in a controlled environment.
The ETSU Supply Chain Experience is free to participants.
Appalachian Highlands Supply Chain & Digital Technology Summit
ETSU Brinkley CenterJohnson City, TN
Friday, October 16 • 8:30 AM - 1:30 PM
The event is FREE to attend; however, registration is required.
The 2026 Appalachian Highlands Supply Chain and Digital Technologies Summit brings together accomplished executives, industry practitioners, and academic leaders to share practical insights on today’s most important supply chain challenges. Featured presenters and workshop leaders include:
Presentations:
Ken York — Chief Supply Chain Officer, Ballad Health
Nathan Swisshelm — Vice President of Global Supply Chain, Elo Touch Solutions, a Zebra company
Ryan Berkley — President and Owner, B&B Filters
Kenneth W. Perry, MBA, CPIM-F, C.P.M. — Director of Materials and Purchasing, Becker Global America
Jim Thornstrom — Regional Vice President, Fastenal
Workshops:
AI in Supply Chain: Turning Emerging Technology into Business Value: Jason Thorne — Senior Vice President of Integrated Business Planning & Commercial Services, Nouryon
Critical Thinking in the Age of AI: An Interactive Supply Chain Workshop: Dr. Chris Libutti — Assistant Professor of Strategic Management, East Tennessee State University & Yamila Libutti — Co-Founder, Breaking Barriers Consulting
Lean Six Sigma: Driving Process Improvement and Operational Excellence: Mark Sebby — Solutions Consultant, University of Tennessee Center for Industrial Services and Tennessee Manufacturing Extension Partnership & Kenny Smith — Improvement Manager, Cornerstone — Lean Six Sigma: Driving Process Improvement and Operational Excellence
AACSB-ACCREDITED
The Bachelor of Business Administration (B.B.A) is accredited by the Association to Advance Collegiate Schools of Business (AACSB). Less than 5%of accounting and business programs worldwide have received this prestigious accreditation.
CAREER SERVICES
The College of Business and Technology provides a Career Services Office specifically for business and technology majors. Career coaching, resources, and networking opportunities are available, so students can graduate career-ready for a competitive marketplace.
HANDS-ON LEARNING
Turn knowledge into action as you create a connection between classroom instruction and real-world experience. Students will have the opportunity to participate in internships, study tours, consulting projects, the ETSU Supply Chain Association, and competitions.
Interested in learning more about this program? Contact us for more information.
Matthew T. Jenkins, PhD
Associate Professor of Supply Chain Management and Program Coordinator
- jenkinsmt@etsu.edu
- 423-439-5399
- 471 Nicks Hall
Rohan Korde, PhD
Assistant Professor of Supply Chain Management and Supply Chain Association (SCA) Faculty Advisor
- KORDER@etsu.edu
- 423-439-5664
- 306 Sam Wilson Hall