Management and Marketing

The Department of Management and Marketing at East Tennessee State University offers programs in management, marketing, and supply chain management. These programs provide students with managerial and leadership skills to prepare them for jobs in industry, government, and not-for-profit. Our students learn how to help businesses and communities cope with the challenges and complexities of today’s ever-changing world.

The College of Business and Technology's Department of Management and Marketing offers both undergraduate and graduate level degrees, as well as a number of concentrations that allow students to specialize in their field of study.

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Student Spotlight

Meet the ETSU Analytics Team:

Dawson Maddox
Majors: Mathematics, Chemistry, and M.A.T.
Jessica Owens
Majors: Communications, Marketing, and working on her M.B.A.
Aaron Barlow
Majors: Computing with a concentration in Information Technology

While they come from diverse programs of study, they each play a vital role on the team. Because of each member's unique skills, the ETSU Analytics Team won 2nd place in the Champion® Analytics Case Competition this year. They competed against 11 other universities from across the United States.

ETSU Advantage

The College of Business and Technology’s Department of Management and Marketing is dedicated to equipping students with the necessary knowledge, skills, and abilities to enhance their career opportunities. We prepare our students for life after graduation by providing them with:

AACSB-Accredited Degree Programs

Both the Bachelor of Business Administration (B.B.A) in Management and the B.B.A in Marketing in the College of Business and Technology are accredited by the Association to Advance Collegiate Schools of Business (AACSB). Less than 5 percent of accounting and business programs worldwide have received this prestigious accreditation.
College Specific Career Services Department

The College of Business and Technology is the only college on campus to have its own Career Services department geared toward your specific major and career goals. Because we have our own career services, Management and Marketing students are given all the necessary resources and networking opportunities to excel post-graduation.
Student Organizations

There are 10 professional student organizations that business students can join. These organizations are designed to connect members with other students in the same field of study, give them real-world experience in their desired career path, as well provide them with networking opportunities. Click here to view a complete list of student organizations.

Managent, Marketing, and Supply Chain Students

Undergraduate Programs

Graduate Programs

image for Masters of Business Administration (MBA)

image for Masters of Science in Digital Marketing (MSDM)

Fast Facts

In February 2020, the ETSU Analytics Team received 2nd place in the Champion® Analytics Case Competition. They competed against 11 other universities from across the United States.
In 2020, the Department of Management and Marketing launched the STRIVE Entrepreneurship Program. The STRIVE Program is a FREE entrepreneurship training course for Veterans within the region.
In 2019, for the 4th time in a decade, the Collegiate Merchandising Association's fashion show was named "Overall Program of the Year" by the ETSU Student Organization Resource Center.
iBucs, a "Shark Tank" style entrepreneurship competition, is hosted each year by the College of Business and Technology. Students compete for cash prizes and the competition is open to students across the University encouraging a cross-disciplinary learning approach.