Update 4/6/23
Congratulations to ETSU's AMA students! This past week, they won 3rd place at the AMA International Conference in New Orleans. This competition was sponsored and judged by the Wall Street Journal. This award comes with $850 cash prize and a plaque.
“We are extremely proud of the great performance of our marketing students, said Dr. Tony Pittarese, Dean of the College of Business and Technology. "For a group that came together for the first time this year to outperform many larger institutions testifies to the quality of business education at ETSU and the drive to excel that our students possess.”
This amazing group of students have diligently worked on this case since last October.
East Tennessee State University was named a Top 10 Finalist in the 2023 American Marketing Association (AMA) Collegiate Case Competition, sponsored by The Wall Street Journal. ETSU’s AMA organization, led by instructor Michelle Sullivan, earned this recognition in its second year as an active chapter.
Competing against schools from across the nation, the ETSU students’ performance in the preliminary phase of the competition earned them a finalist spot in the top 10. They will present their analysis at the upcoming AMA International Collegiate Conference in New Orleans in late March and early April.
The AMA Collegiate Case Competition is an academic year-long event that brings together top marketing students to work on a business challenge submitted by a sponsoring organization. The 2022-23 case sponsor, The Wall Street Journal, provided a detailed marketing problem and is looking to gain the perspective of AMA students as they develop a marketing strategy in this nationally recognized competition.
Members of the ETSU team are Nolan O’Keefe, Joseph Hancock, Jenna Wiegert, Alyssa Morel, Alexandria Pierce, Jessica Schmittling, Andrew Bell and Gavin Morelle.
The collegiate case competition is open to undergraduate student teams at schools that have an AMA-affiliated active collegiate chapter. The competition is designed to provide members the opportunity to work together on a real-world marketing challenge, while also providing the case competition sponsor direct input from the best marketing students to find solutions to their marketing problems.
“I could not be prouder of our students. This is our second year of reinstatement at ETSU as a chapter, and to make the Top 10 finalists reflects their amazing dedication and hard work as a team,” said Sullivan, lecturer of management and marketing and faculty adviser for the ETSU AMA team. “From data collection to social media analysis, everyone came together and completed this case study in the compact time frame given to provide valuable solutions for the client.”