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Information Technology Services

East Tennessee State University

Marketing for Online Courses & Program

CommunicationMarketing for Online Courses & Program 


ETSU Online Marketing supports ETSU enrollment by marketing synchronous and asynchronous online courses and programs to current and prospective students. Marketing support for departments and faculty with online programs or courses includes research and marketing strategy, messaging and placement, digital marketing support, and more. 


 Inquiry Support

ETSU Online Marketing maintains an ETSU subsite dedicated to highlighting ETSU’s online courses and programs. Often prospective students visiting the ETSU Online website will have questions concerning a specific program and the process of becoming enrolled. ETSU Online manages responding to these inquiries and puts prospective students in touch with program coordinators. ETSU Online Marketing also provides support by working with departments to create communication plans to help better track and follow up with prospective students.


 Marketing Campaigns

ETSU Online marketing provides marketing campaign implementation and reporting support to ETSU’s online courses and programs. Campaign support involves the implementation of marketing activities identified in the marketing strategy. eMail marketing, digital banner ads, search engine marketing (pay-per-click), print advertising, and print pieces like brochures and post cards are all examples of marketing campaign elements. Depending on a program’s specific need and target audience a combination of marketing elements can be included in a single campaign to support enrollment goals.


 Marketing Consulting / Strategy

Online marketing consulting and strategy support encompasses all basic, short- and long-term activities in the field of marketing and advertising to impact online course and program enrollment goals. Elements of marketing strategy and consulting include market research and analysis, analysis of the challenges and opportunities in the external and competitive operating environments, audience profiling to determine demographic, social, and psychographic traits, identifying appropriate messaging and channels for the audient, and creating an actionable marketing plan and development/implementation timeline.

Service Catalog


Advanced Computing

Alert Us


Automated Call Direction (ACD)

AV Equipment Loan 

Banner Document Management System (BDMS)

Banner INB

Banner Programming/Reporting

Cable TV


Campus Multimedia Support

Central Authentication Services (CAS)

Computer Labs

Computer / Printer Installation

Computer / Printer Repair

Computer / Printer Troubleshooting

Computer Purchasing Consulting

Computer Replacement

Computer Support

Computing Accounts

Conference Phone Line

Content Management System (CMS)

Copier / Printer Setup

Crowdfunding for Research

Custom Programming Projects

Desire2Learn (D2L)

Desire2Learn (D2L) Training

Data Management

Data Recovery

Departmental Accounts

Directory Faculty / Staff / Student

Domain Name System Updates


eBucs Training

Electronic Forms (Dynamic Forms)

Electronic Governance & Accessibility

Equipment Loan

ETSU Email

Faculty Technology Leadership

Faxing and Fax Machines

Firewall – Request Firewall Exemption



GoldLink Finance Account

Guest Accounts


Hosting and Colocation

Inquiry Support

Instructional Design Support

Instructional Television (ITV)

ITS Design and Installation Standards

Lecture Capture

Lightweight Directory Access Protocol (LDAP)

Long Distance

Malware / Virus Removal

Marketing Campaigns

Marketing Consulting / Strategy

Mobile App

Multimedia Classroom List

Multimedia Classroom Support

Multimedia Classroom Training

New ETSU Account

Office 365

Online Course Development

Online Faculty Support


Password Resets

Plagiarism Detection

Printing, Student

Project Management

Remote Assistance

Repurposed Computers

Request Remote Desktop Gateway

Request VPN Access 

Research Computer Support

Research Grant Help

Security Cameras

Security Software

Security Training

Server Administration

Server System Monitoring

Software Installation

Software Training

SSL Certificates

Static IP Address / DHCP Reservation – Request

Student Printing

Student Response System

Student Software Support

Technical Help Services


TN eCampus

Toll Free Phone Numbers

Two-Factor Authentication (2FA)

Vendor Accounts

Video Captioning Support

Video Conferencing

Video Creation


Web Conferencing

Windows Updates

Wired Network Access - Request

Wireless Access Troubleshooting

Wireless Network Access

Wireless Network Access - How to Connect 


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